In 1969, he founded Estiluz, a firm commitment to high-end decorative lighting, with innovative designs and handmade finishes. The Masdeu family controlled the whole process: Gerard took advantage of his creativity; his father, Anton Masdeu, and his brother, Eduard Masdeu, contributed with their extraordinary mastery of metal mechanization.
The quality of their designs soon attracted attention at international fairs, leading Estiluz to open its first branch office in New York in 1993.
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